Logo | Brand Design

Personal Branding

Personal Branding

CAPTURING YOUR ESSENCE THROUGH YOUR BRAND

A strong, bold personal brand is the key to stand out in any field. While the visual aspect is one piece of the puzzle, it plays a very big role in accurately portraying your authentic personality and style, especially as a designer.

This is how I defined my personal brand.

PROCESS

My main goal was to create a simple and clean yet modern logo that’s easily recognizable. I took the approach of taking my initials and morphing them into a “one line” illustration, combining it with playful colors to capture the full brand.

SAFE ZONE

An illustration of the logo with defined space around it that must always be left empty

LOGO USAGE

How to use the logo on differently colored backgrounds

TYPOGRAPHY

Hierarchy of the typefaces used in the branding

APPLICATION

Stationery mockup with a business card, document, envelope and notebook

Business card on a wooden tray showing both sides of the card